Since 2014
From Shandong to the Emirates.
BINGXUE is a tea, ice cream and coffee brand from Shandong, China, under Jinan Baodao Enterprise Management Consulting Co., Ltd. Built for young people, priced for every day, and designed so that every cup looks as good as it tastes.
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Founded
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Countries
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Outlets
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Overseas stores
What guides every cup
Great taste
Recipes developed and standardised by BINGXUE headquarters.
Generous toppings
Pearls, fruit, jelly and cream, never rationed.
High aesthetic appeal
Every cup is built to be looked at before it is drunk.
Mission, vision, values
Mission
Unite global partners to fulfil countless dreams.
Vision
To become the world's preferred tea & ice cream brand, and the best platform that empowers our partners to achieve their dreams.
Core values
- Customer first
- Value creation
- Dream big
- Act boldly
- Collaborate as one
- Innovate continuously
- Be open
- Be genuine
- Do no evil
Globally sourced ingredients
Where every cup begins.
BINGXUE's product philosophy is simple: source the best ingredient from wherever in the world it grows best.
China's Lemon Capital
Anyue lemon
Origin-direct procurement with Anyue secures premium lemons year-round.
Yunnan Dian Hong · Guangxi jasmine
Finest teas from across the globe
From Fengqing's robust Dian Hong black tea to Hengxian's five-time-scented jasmine tea.
The Golden Dairy Belt, 46°S
New Zealand dairy
Milk from the pastures globally recognised as the optimal dairy farming zone.
Jiangsu–Zhejiang golden tea zone, 30°N
Real matcha, stone-ground
Premium matcha directly sourced and traditionally ground into authentic powdered tea.
Timeline
Twelve years in seven stops.
2014
First store opens in Tai'an, Shandong. The signature ice cream sells 1.35 million units in its first year.
Industrial backbone
Built to supply 4,500 stores.
Own industrial park, R&D with Jiangnan and Shandong universities, a training academy and a global logistics chain stand behind every UAE cup.
70,000m²
Automated workshop in the BINGXUE Industrial Park
300,000t / year
Production capacity at full output
100,000m²
Central storage, 200+ cooperative warehouses
200+ / month
Containers shipped to overseas markets
10,000m²
Training academy with 100+ certified trainers
4–5/ year
New overseas products tailored to each market
Recognition
A decade of awards.
Meet BoBo Bear
An adorable foodie from the Planet of Time who always wears a delightfully goofy smile. BoBo Bear joined in the 2018 brand upgrade and has been on every cup since.
Foodie
Loves milk tea and ice cream.
World traveller
Travels to every corner of the world in search of the finest ingredients.
Fan favourite
Shares exclusive perks and gifts with BINGXUE fans.
BINGXUE in the UAE
Talk to the UAE team
BINGXUE is brought to the United Arab Emirates by ASILCO GENERAL TRADING LLC, the official owner and operator of the brand for the UAE.
Store enquiries, partnerships, press and franchise questions.
