Opening in the United Arab Emirates

Tea.Ice cream.Coffee.

Signature soft-serve, brown sugar boba and fresh fruit tea from the brand with 4,500+ stores in 16 countries. Now pouring in the UAE.

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Eight series

Pick your lane.

Swipe through every BINGXUE series.

01 · 8 drinks

Ice Cream

The one that started it all.

02 · 8 drinks

Milk Tea

Pearls, cream and brown sugar.

03 · 12 drinks

Fresh Fruit Tea

Lychee, grape, passion fruit, mulberry.

04 · 4 drinks

Bing-Shake

Thick, fruity, ice-blended.

05 · 4 drinks

Matcha

Stone-ground green, layered.

06 · 2 drinks

Coffee

Freshly ground, served cold.

07 · 4 drinks

Egg Waffle

Crisp bubbles, soft-serve on top.

08 · 2 drinks

1L Bucket

One litre. Share it or don't.

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Signature

The cups people come back for.

Tap a cup. Move your cursor. Taste it on screen first.

Bestseller

BINGXUE Ice Cream

Original soft-serve in a crisp cone. 1.35 million sold in year one.

Ice

Sugar

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Step inside

Orange on the outside. Happy on the inside.

Every BINGXUE 8.0 store is built around the illuminated counter, the soft-serve station and BoBo Bear. Here is the standard that is coming to the UAE.

Store experience

8.0 flagship

Mall storefront with the illuminated counter and BoBo Bear at the door.

01 / 09

Since 2014

One ice cream. 4,500 stores. 16 countries.

BINGXUE opened in Tai'an, Shandong in 2014 with a single soft-serve that sold 1.35 million units in its first year. Great taste, generous toppings and high aesthetic appeal grew it into 4,500+ contracted stores across 16 countries and regions, with 1,500+ overseas: China's No. 2 F&B brand in global expansion.

Founded

Countries

Outlets

Overseas stores

Read our story

Milestones

2014
First store opens in Tai'an, Shandong. The signature ice cream sells 1.35 million units in its first year.
2016
400+ stores with 100% year-on-year growth. Operation Management Center established.
2018
1,300+ stores across 30+ provinces. Brand 5.0 upgrade and the birth of BoBo Bear.
2020
2,000+ stores. Strategic partnership with Ele.me. BINGXUE Industrial Park begins.
2023
Global expansion: Vietnam, Malaysia and Indonesia. 11 new markets in 12 months.
2025
16 countries and regions, 1,500+ overseas stores. China's No. 2 F&B brand in global expansion.
2026
BINGXUE arrives in the UAE with ASILCO General Trading LLC.

Find BINGXUE UAE

Which emirate are you in?

First UAE locations are being announced soon. Tell us where you are and we will let you know the moment a store opens near you.

Franchise

Bring BINGXUE to your mall.

BINGXUE 8.0 stores, from mall kiosks to flagship units. ASILCO General Trading LLC, the UAE brand owner, works with you on site selection, store design, training and supply, backed by BINGXUE headquarters.

Franchise enquiry